To effectively manage a website, it is important to regularly analyze data related to its operations such as number of visits, current visitors, popular content, and visitor locations. Google Analytics is a useful tool developed by Google for tracking website activity in real-time. To integrate Google Analytics into your website, you need to register an account, create a tracking account, and add the tracking code to your website. This step is crucial for monitoring website performance, guiding development, and improving search engine ranking. By integrating Google Analytics, you can gain valuable insights and make informed decisions for your website.
When managing a website, it’s crucial to regularly analyze data related to its operations, such as the number of visits by day, month, or year, the current number of visitors, the most viewed content, and the location of visitors. This data not only helps you understand your site’s development but also supports its growth and improvement.
What is Google Analytics?
Google Analytics is a real-time website activity tracking tool developed by Google. It allows you to track various data related to website activity accurately and efficiently. The data collected by Google Analytics is gathered through a bot that you install on your website, enabling it to track and collect activity data in real-time.
The next step involves integrating Google Analytics into your website. First, you need to register an account on Google Analytics using your Gmail account. Once logged in, click on the "Set up for free" button on the main screen to begin the setup process.
During the account creation, you’ll need to fill in the account name and choose the type of content you want to track (website, mobile apps, or both). After selecting your tracking preferences, enter the website name, address (make sure to include "https://" for secure websites), category, and time zone (select Vietnam).
Once you’ve created an account, you’ll receive a tracking code. Copy this code and paste it into your website by accessing the admin page, navigating to "Interface > Edit interface," selecting the "Header" file, and pasting the code before the closing tag. Update the file to complete the integration.
After integrating the tracking code, visit your website homepage and then check Google Analytics for real-time data. Click on "Realtime > Overview" in the menu to see the current site activity. If you see a number appearing, it means the integration was successful.
Summary
Integrating Google Analytics into your website is a crucial step after completing the website design. It allows you to monitor your site comprehensively, guiding you in making informed decisions for its development and ensuring SEO standards are met. By leveraging Google Analytics, you can improve your site’s ranking on search engines and enhance user engagement.
